I am a Digital Marketer & SEO expert. I have 2 years of experience in the Digital Marketing & SEO fields. I have already worked with some national and international clients. I always try to make sure my client’s satisfied.

Digital Marketer and SEO Expert in Bangladesh

My skills

Social media marketing 95%
Search engine optimization 90%
Local SEO 90%
Search engine marketing 90%

My Experience

I am Nayeem Boktheir Professional digital marketing and SEO expert in Bangladesh. I have better experience in Search Engine Optimization, social media marketing and search engine marketing. Now I am working on digital marketing and SEO for Over three years, and my passion made me confident. by the grace of ALLAH, my love always helps me take knowledge to the next level. I am the CEO & Founder of Platiroll

I started my online journey as a digital marketer, and then I have tried to learn Search Engine Optimization. I have created this website to share my knowledge and essential digital marketing and Search Engine Optimization things. I think everyone who wants to know about digital marketing and Search Engine Optimization will be benefited from my website. I have worked for international and national businesses. There have some renowned companies and some non-prominent businesses. I am working as a freelancer in Fiverr and Upwork.

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About my life

I was born on 26th November 2001. My hometown is in Barisal. I have completed my SSC exam at Adarsha High School. Now I am in Government Bangla College as an HSC student. 

Internet is an essential part of my life. When I was in class 9, I didn’t know Search Engine Optimization of social media marketing or other things. But there was too much attraction about computers and the internet. This time I didn’t have a computer. But I always try to learn about computers and internet marketing. Finally, after completing my 9th class exam, my father bought a computer for me. This time, I was completely new to the computer. I was not know anything about computers and Internet Marketing. 

 After learning something about a computer, I am trying to learn to freelance, but I was confused about my freelancing career. Because I cannot define what will be better for me and what can I do better in my life. After thinking for a long time, then I have decided to learn digital marketing. I have completed four months course. But after completing this course, I can realize that digital marketing is not a small thing. It’s like an ocean. That’s why I need to learn almost every day. Search Engine Optimization is a significant sector, and this is the critical sector for established as a digital marketer. That’s why I was trying to learn Search Engine Optimization. I have learned a lot from Google and YouTube. 

I started my freelancing journey in 2018. I have worked as a digital marketer and Search Engine Optimization expert for many national and international companies. I have lots and lots of things from search engines and YouTube. 


Why I Choose Digital Marketing and SEO as my profession

When I started my online journey this time, I was confused about many more things. I was trying to learn web development and graphic design, and after then when I was trying for one digital marketing and Search Engine Optimization, I realized that I have to do this because I love this. 

When I try to learn about SEO, I was worked on so many keywords, but I was failed. after working hard when my first keyword was ranked on Google first page, I was pleased. I can’t explain how happy I was. from those to today, I always try to learn about Search Engine Optimization, and I tried to update my skills as an SEO expert. I feel very happy when my keyword rank on the first page. and this happiness Make my passion, and it’s helped me to learn a lot’s. .For that reason, I always try to learn new things about online marketing and Search Engine Optimization. 

Why am I a digital marketing and SEO expert in Bangladesh? 

For answering this, Let’s talk about digital marketing and SEO. 

What is digital marketing, and why need a digital marketing expert in Bangladesh. 

Digital marketing is the Marketing System. What are we manage online? We can handle a business by doing digital marketing. For this, we don’t need any physical shop for the marketing sector. We can grow up our business by using digital marketing strategies and digital marketing tools online.  

 Nowadays, peoples like to shop and taking services online. That is the main benefit of doing digital marketing because we can make enormous audiences or customers or clients by doing online marketing or digital marketing. 

There are many platforms to grow our business online. First of all, I tried to give a little knowledge of social media marketing. 

Why I am a Digital Marketing Expert in Bangladesh

Social Media Marketing

We know that social media platforms are the place where people share their social activities. There are many types of social media platforms we use regularly. There are many types of people who share their daily activities. We can share our feelings and everything about us on these platforms. Nowadays, these kinds of media communities increase day by day. Suppose we share anything that can reach our social media friend. So it is a fabulous opportunity for us to make a good figure on this kind of social media platform. We can do business by using these social media platforms. We can use this for our profit. We can make a good figure by doing business on this social media platform.

Nowadays, businesses use social media in a myriad of different ways. For example, a company concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand its performance on social media would analyze its reach, concentration, and sales on social media with an analytics tool (social media analytics). A business that wants and can be reached a specific set of audiences at scale would run highly-targeted social media ads (social media advertising).

How can we run a business on social media platforms?

We can run a business by using social media platforms. We have to publish our business product on this platform and make better content for people’s attraction. This platform will take our product post to the users who we attract. We can make a proper customer for our products from this platform. We can advertise our product/services by using this type of forum. This advertisement will reach more people because we have to pay for this. We can make massive traffic for our business by marketing our product. If every planning successfully worked, then we can make a considerable profit from this advertising.

Close to three billion people (3,000,000,000) use social media platforms. They are present on social media platforms, and you allow your brand to be discovered by your future customers. It’s just like how you would share on your personal Facebook profile or personal Facebook page. But you will want to plan your content ahead of time instead of creating or making and publishing content usually. Also, to make sure that you are maximizing your reach on social media, you need to publish great content that your audience likes at the right timing and frequency. That’s why you need an expert Digital marketer in Bangladesh to manage your business.

As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you on their social media. To know this I can call myself a Digital marketer.

The Five Core Pillars of Social Media Marketing:

  • Strategy
  • Planning and publishing.
  • Listing for engagement
  • analytics and report
  • advertise

Best social platform for promoting a business :

  • Facebook
  • Instagram
  • Linkedin
  • Pinterest
  • Twitter

How can we promote it?

  • Facebook business page and promote my ads run.
  • Instagram page and promote.
  • Twitter creative ads run for a better result.
  • Keyword and hashtag research for Pinterest ads or free marketing.
  • Find out and target your proper customer for high marks.
  • Share your all products/services on every social media platform for better engagement.

Now let's talk about search engine marketing.

search engine marketing

The search engine is the platform where we can find anything whatever we want? We can search for anything on search engines. The search engine is one of the most effective ways to grow your business. With millions of companies out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. We can increase our business by using this search engine marketing.

How can we increase our business?

We can increase our business by marketing our product/services. Search engine marketing ads will take much more traffic to our website. It will help us to make a proper audience or customer for us. Search engine marketing is marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on different keywords that users of services such as Google and Bing might enter when looking for certain products, things, or services, which gives the advertisers the opportunity for their advertisement to appear best results for those search result.

This advertisement, often known by the terms pay-per-click ads, comes in a variety of formats. Some are small or short, text-based ads or text content, whereas others, such as product listing ads (PLAs, also known as Shopping ads), are more visual, product-based advertisements that allow consumers to see important information at-a-glance, price, and reviews for product and service.

Search engine marketing’s greatest strength or power is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re prepared to make a purchase or buy. No other advertising sector can do this, which is why search engine marketing is so valuable and effective and a compelling way to grow your business.


Best search engine platforms.

  • Google
  • Yahoo
  • Bing

Google ads

  • Website (there we have to generate traffic )
  • Google AdWords account
  • Proper marketing plan
  • Professional search engine marketer.
  • Proper planning
  • Make a decent budget
  • Design creative ads.
  • Research targeted keyword
  • Research targeted audience
  • Negative keyword research
  • Ads copy create
  • Google analytics setup
  • Webmaster setup
  • Site map setup

Yahoo ads

  • Yahoo ads account.
  • create ads
  • Creative ads campaign
  • Proper planning
  • Make a decent budget
  • Design creative ads.
  • Research targeted keyword
  • Research targeted audience
  • Negative keyword research

Bing ads

  • Hotmail account
  • Ads account
  • Creative ads campaign
  • Proper planning
  • Make a decent budget
  • Design creative ads.
  • Research targeted keyword
  • Research targeted audience
  • Negative keyword research
  • Ads copy create

The Search Engine Marketing Ad Auction

One of the most enduring and full effect misconceptions about search engine marketing is that whoever has the largest advertising budget wins. Either a larger advertising budget can certainly be advantageous and costly, especially when targeting highly competitive keywords; it’s far from a success requirement with search engine marketing. This is because all ads or advertisement go through a process known as the ad auction before appearing alongside search results. For this explanation, we’ll be focusing on the ad auction in Google AdWords.

How Ads’ Win’ the Ad Auction

Not every or any single ad will appear on every single search result. This is because the ad auction takes various factors into account when determining the placement of ads on the SERP and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and your ads’ quality score.

The maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine the placement of ads. The result of this calculation is known as ad rank.

Finally, I will try to give a bit of knowledge about Search Engine Optimization. 

Why I am an SEO Expert in Bangladesh.

search engine optimization (SEO)

The full form of SEO is Search engine optimization. A search engine is a platform where we can search for anything. When we search for anything, then we can see many search result. We always try to see the first page of the search result. So definitely, if we want to make better traffic for our website, we have to support SEO. Because if we can take our website to the top ranking of search engines, we can make most of our website’s targeted traffic.

So we can apply better SEO by research to rank our website on top. That is most important to grow up fast.



White Hat SEO is the opposite of Black Hat SEO.white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. That is the traditional way to rank up fast. That is very helpful to us.

Need for White Hat SEO:

  • Dynamic content. ( People like and search most)
  • Better keyword research for targeted traffic
  • Making your site easy to navigate
  • Fast site loading times and mobile-friendliness


Grey Hat SEO is on the middle point of the Black and White Hat. It is some risk because some time’s search engine ( google, yahoo, bing) can find out the SEO tricks. If they can find out some grey hat technique, they will be taking action for your website. They will give legal notice to remove your SEO technique. But it will be helpful if you can take a better way. It will help you to increase your traffic fast.

Google’s best practices and conditions can prohibit creative innovation and think outside the world. This prohibition or thinking isn’t automatically in the interest of search marketers or even the searchers themselves. What’s more, Gray Hat SEO changes periodically; what’s considered Gray Hat SEO one year could be classified as Black or What Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.


Black Hat SEO is very dangerous and harmful for our website. We can make a considerable amount of traffics by this type. But if the search engine can find your tricks, then definitely your site will be banned.

Need for Black HAT SEO:

  • Article Spinning
  • Link Farms, Link Wheels, or Link Networks
  • Rich Snippet Markup Spam
  • Automated Queries to Google
  • Creating pages, content, subdomains, or domains with duplicate content or image.
  • Pages with respective behaviour, such as phishing, viruses, trojans, and other malware that can harm.
  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing
  • Reporting a Competitor (or Negative SEO)
  • Sneaky Redirects
  • Cloaking
  • Link Schemes
  • Guest Posting Networks
  • Link Manipulation (including buying links)


ON page SEO

  • Best keyword research
  • Include keyphrase on H1 tag.
  • Include keyphrase in the image ALT tag
  • Include meta description
  • Include a key phrase in the first line of the meta description
  • Include keyphrase in the slug
  • Use proper keyphrase
  • Write an article with good readability
  • Try to use a transition word
  • Use internal link
  • Use outbound link
  • Schema data submit
  • Beardgrams setup
  • Mobile usability

OFF page SEO

  • Create Backlink in different authority sites without spamming.


Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also essential for readers and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

  • Site speed
  • Mobile-friendliness
  • Indexing
  • Crawlability
  • Site architecture
  • Structured data
  • Security

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